Empower Personal Dashboard Advisors Corporation is a Registered Investment Advisor, regulated by the Securities and Exchange Commission. As such, we have a fiduciary obligation to act in your best interest, rather than our own. It is our legal duty to give the advice that is best for you. (In contrast, brokers do not have this legal duty, and often promote products that earn commissions or kick-backs, instead of what is best for you.) And any money that we manage for you, is held by an independent custodian, not by us.